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The Google Keyword Planner: What It Is and How to Use It

Do you need more traffic to your website or blog? Google provides useful tools that can help you learn about your target audience and their search habits, so you can create content that’s relevant to their interests. The most important of these tools is the Google Keyword Planner, which allows you to generate keyword lists based on search volume and other factors. Here’s how to use the Keyword Planner to improve your search engine optimization (SEO) and get more traffic to your website or blog.

What are keywords

Keywords are words or phrases that people type into search engines when they're looking for information about a subject. They can be used on their own or in combination with other keywords.

In order to use the Google Keyword Planner, you need to set up an account on the AdWords Express page. If you're logged in, it'll take you straight there; otherwise, go ahead and enter your details before continuing. When it comes to choosing keywords, there are two main ways of doing so: by selecting from a list of pre-existing ones or by typing in your own words or phrases. Once you've chosen which method suits you best, select which region (or regions) you want your ads targeted at.

Why you should use them

The whole point of using the Google Keywords Tool is to research your potential market's interests. Since it's free, easy to use, and you can do it in a few minutes, why not take advantage of this great resource? I'm going to walk you through how to use it. 

1) Start by typing in a keyword related to your blog post topic into the search bar. 2) Next, click on keyword ideas. You'll see that different words will pop up with different numbers next them - these are their monthly search volumes. The more popular the word is, the higher that number will be. In the image below, sneakers has 110k searches per month while running shoes only has 9.2k searches per month. So if you were looking for keywords for your running shoe store, running shoes would be a better choice than sneakers.

However, popularity isn't everything! If we look at vegan recipes, there are only 7k searches per month but most of them are commercial intent so we know that people are looking for vegan recipes to purchase rather than just browsing. That means that if you're creating vegan recipes for an online cooking website or food blog then this would be a great keyword for you!

How to choose keywords

Choosing keywords is a critical part of any SEO campaign. The right keywords will attract the right people, attract more traffic, and increase your visibility on search engines. To choose the right keywords for your website, you first need to know what they are. 

Well, fortunately there's a nifty little tool called the Google Keyword Planner that can help you find out what some of the most popular searches are in your niche. 

You'll want to start by typing in your keyword(s) into the box on the left side of the page.

Putting keywords in context

Keywords are an essential part of any SEO strategy, but knowing how to use them can be tough. Enter the Google Keyword Planner! This tool makes finding keywords easier than ever before by providing access to a wide range of keyword ideas. 

We'll walk you through the process of using the planner, from identifying your goals to picking which keywords work for you. Read on for a step-by-step guide on how to set up your account and start your keyword search.

Tips on using data effectively

Google's keyword planner is a tool designed for advertisers to research the popularity of certain search terms, which in turn helps them determine what keywords to include in their ad campaigns. While the tool offers some valuable insights, it can be difficult to use correctly. To help you get started with your keyword research, here are seven tips on how you can make the most out of this free tool.

First things first, if you haven't already done so, sign up for an AdWords account (if you want) or login (if you already have one). Next up: enter a search term or phrase into the Keyword text field. When typing in your desired keyword or phrase, be sure that it contains no more than 20 words and includes both singulars and plurals.

Common mistakes to avoid

- Don't forget about negative keywords. Negative keywords are words that you do not want your ad to show up for. They can be words like free or coupon. If you type in a lot of negative keywords, make sure the total number is less than the total number of positive keywords.

- Be careful when using broad match. Broad match means that your ads will show up when people search for any word in your list of keywords, even if it is near or includes unrelated words. For example, if you have a keyword list of dog and kitchen, your ads may show up if someone searches for dog breeds, but they may also show up if someone searches for kitchen designs.

Cool Things You Can Do With the AdWords Keyword Tool

1) Find out how many people are searching for your keyword. In the search bar, type keyword tool. This will bring up the AdWords Key2words Tool. Next, enter a keyword that is related to your business in the box at the top of the page. This will show you how many people are searching for that keyword each month. You can also see what percentage of those people are new visitors or returning visitors by clicking on New Visitors or Returning Visitors. 

2) Find keywords with high search volume but low competition One of the most important things when it comes to starting a business is finding keywords with high search volume but low competition. These terms allow you to take advantage of easy traffic. For example, if your website sells vegan brownies and there are too many competing sites for brownie recipes then try looking for more specific phrases like vegan gluten free brownie recipe. 

3) Save yourself some time With thousands of different keywords being generated every day it can be difficult keeping track of them all. The best way to save yourself some time is using the save as column feature which allows you to create a list or spreadsheet of all your favorite keywords.

Check Your Competitors' Top-Performing Keywords

Google's Keyword Tool is a keyword research tool that allows you to see which keywords are being searched for the most on Google, YouTube, Bing, Yahoo!, Amazon, and eBay. You can also use the tool to generate ideas for new keywords for your own content by entering a phrase or topic into the search box. 

As a business owner, it's important to know how your competitors are performing with their SEO campaigns because this will give you insight on what keywords they're targeting so you can get an idea of what's working for them. 

You might want to check out your competitors' top-performing keywords in order to find new ways of growing your business!

Find Other Uses For the AdWords Keyword Tool

You can use the AdWords keyword tool for more than just finding keywords with low competition. By using the search box at the top of the page, you can also find related keywords or phrases as well as negative keywords. For example, if your website sells pet supplies, you could type pet supplies into the search box and then see what pops up. In this case it might be pet care or pets. When entering a new query into the search bar in this way, Adwords will automatically filter out any words that are too competitive for a given account's budget; so by typing in pet supplies, we'll only get back results where our chosen ad group is competitive enough to run ads on.

Frequently Asking Question 

Now that you have the list of keywords, it is time to start narrowing down which ones are most important for your business. This will be easier for some businesses than others, but in general you should focus on the following criteria: 

Q. How many people search this keyword each month? 

You can use the Estimated Searches column as a rough gauge. 

Q. What's the level of competition among advertisers? 

You can use the Competition column as an initial gauge. Your aim is lower competition so that your ads will show up more often on search results pages. 

Q. How much traffic do these keywords receive over time?

You can use the Avg Search Volumes column as a rough gauge.

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